About XOFTO
The Past
XOFTO was established in 2007 in the Wroclaw Technology Park. Our first product was the Bluetooth Marketing (b-marketing) which won the “Product with a Future” prize in the annual “Cent For Future” competition organized by Polish Market.
Now
Presently we are among leading suppliers of JAVA games in Poland. Not only do we provide b-marketing, but also a vast variety of applications and advert gaming for mobile phones. Our company acquired the exclusive licenses for such well-recognized Polish brands as: Włatcy Móch, Jeż Jerzy and Piesek Leszek. The b-marketing continues to be a very popular product and the company’s headquarters is still located in the Wroclaw Technology Park.
The Future
One thing is certain, we will surely surprise the market with numerous innovative solutions, some of which are already in production. The future, for us, is an unlimited amount of possibilities.
Mission
Xofto’s mission is to employ effects of synergy between mobile advertising and entertainment sectors. We take particular care of products’ quality and creating original business solutions, it enables us effective reaching of each and every customer. Our goal is to make ads pleasant, entertaining and even anticipated. While creating new solutions, we do take into account perspectives of both; advertisers and product users.
The company’s true strength comes from the human potential: software engineers, graphic designers and board of directors. All of whom are highly qualified, driven and creative.
Our software engineers gained experience while working in pioneer projects for Polish and international mobile phone network providers. If something can be done on a mobile phone – they can do it. If not, they will know a way around.
‘It should be pretty, ready within an hour and take up less than 1kB!’ – graphic designers truly hate to hear that. However, anybody who have played one of our games will surely appreciate their talent and skills.
And how about the board of directors? The board is doing what a board is supposed to do, they keep everything going in the right direction… and it works!
Mobile phones sector in Poland:
| Mobile phones market penetration in 2007 | 91% |
| Estimated percentage of Bluetooth equipped mobile phones | 70% |
| Nokia share in the mobile phone market in 2007 | 40% |
| Sony Ericsson share in the mobile phone market in 2007 | 21% |
| Samsung share in the mobile phone market in 2007 | 19% |
| Motorola share in the mobile phone market in 2007 | 6% |
| Others share in the mobile phone market in 2007 | 14% |
Mobile gaming market in Poland:
| Estimated size of the mobile game market w 2007 | 45-60 mln PLN |
| Expected increase in growth speed for nearest two years | 50% |
| Percentage of men buyers | 52% |
| Percentage of game buyers before 30 years of age | 74% |
Mobile advert market:
| Global expenses on mobile adverts in 2007 | 2,695 mln $ |
| Western Europe expenses on mobile adverts in 2007 | 702 mln $ |