B-marketing in a summary
B-marketing is a new service which allows broadcasting all kinds of multimedia content to the mobile phones via Bluetooth technology. Our customer’s commercial advertising multimedia content can be sent directly to all mobile phones within range of our transmitter. The service is always free for the recipient.
Communication with the recipient:
- the recipient must be within the range of our transmitter and needs to have Bluetooth activated on his mobile phone
- a notice is displayed on the recipient’s mobile asking him to accept the multimedia content being sent
- after the recipient has accepted the content, it is sent to his mobile phone within seconds
Service Reports:
Every individual mobile phone is recognized by the transmitter. The following data about each mobile phone are stored:
- mobile phone model
- time of recipient’s entrance and exit to the range of transmitter
- reaction to the notice (accepted / rejected / ignored)
- number of notices sent to recipients
- number of multimedia items accepted and received
Transmitter’s technical information:
- the multimedia content can be sent to a total of 21 mobile phones at the same time
- transmitter’s dimensions: 20×14×3 cm (book shape), weight: 0,5 kg
- the efficient range is 30m radius
- transmitter needs only to be plugged-in to work properly
- transmitter can use Internet connection
B-marketing service includes:
- setting the goals of advertising campaign together with the customer
- creating the multimedia content for the campaign
- adjusting the multimedia content to different mobile phone makes
- providing customer with transmitters already programmed
- copying the multimedia content to our network of transmitters
- access to a campaign’s results on-line tracking system (customer has an access to all data via website)
- updating the items during campaign
Power of B-marketing:
- a mobile phone which is the core of B-marketing is an everyday-use, personal item.
It makes B-marketing very credible.
- the recipient always has to accept the multimedia content sent to him. Therefore the advert is not irritating to him.
- all multimedia items are free to recipient
- received multimedia content can easily be forwarded via bluetooth or MMS service to other mobile phones. Consequently, the effect of virus marketing is created.
- the advert is sent to a potential customer in very unique way and has a surprise effect
- B-marketing is time and place directed. The advert can be associated with recipient’s positive emotions (e.g. item sent during a party or an event) or commercial decision making place (e.g. in shopping centre)
Our advantages:
Bluetooth marketing experience
We have started our first b-marketing campaigns in September 2007. Since then we have worked with many different customers, learnt about their needs, gained vast experience and improved our services.
Transmitters’ network
We have established and still develop our own network of transmitters’ locations. Most of these transmitters are additionally equipped with LCD screens. Thanks to this solution we obtain the synergy effect. Adverts and information about downloadable multimedia are displayed on these. Downloaded advert can be viewed even when the recipient does not stand in front of a LCD screen any more.
Experience
We are the creators of mobile phone games. Our KNOW-HOW contains creating user friendly, visually and manually lucid multimedia content, easy downloadable and taking very little mobile phone memory.
Our software
We have dedicated programmers constantly developing and improving our b-marketing services. They also create software on individual customer’s requests. For example, a multiplayer Bluetooth game as well as campaign’s results on-line tracking and management system.
